Introduction
This Cookie Policy explains how Build My PC uses cookies and similar technologies on buildmypc.uk.
Build My PC is a UK PC parts price comparison and affiliate website. We use cookies to make the website work, remember your preferences, understand how people use the website, keep accounts secure, and measure the performance of retailer and affiliate links.
Some cookies are placed by us and some are placed by third parties.
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. Similar technologies, such as pixels, local storage, tags and software development kits, can also be used to collect or store information from your device or browser.
For simplicity, we refer to these technologies as cookies in this policy unless the context requires otherwise.
How We Use Cookies
- keep the website secure and functioning properly;
- enable sign-in and account-related features;
- remember choices and preferences;
- understand how the website is used;
- improve performance and user experience;
- measure traffic sources and content engagement; and
- track referrals to retailers and affiliate partners so that we can measure performance and earn commission where applicable.
Types of Cookies We Use
Strictly necessary cookies
These cookies are essential for the operation of the website and cannot be switched off in our systems where they are genuinely necessary.
They may be used to:
- keep you signed in;
- maintain security and prevent fraud;
- remember privacy or cookie choices;
- balance network traffic; and
- enable core site functions.
Without these cookies, some parts of the website may not function properly.
Analytics cookies
These cookies help us understand how visitors use the website, such as which pages are visited, how users move around the site, and whether there are technical issues.
We use this information to improve content, layout, performance and usability.
Where analytics cookies are not strictly necessary, we will ask for your consent before placing them.
Functionality cookies
These cookies remember choices you make and help us provide enhanced features and a more personalised experience.
For example, they may remember settings or preferences you have chosen.
Where required by law, we will ask for your consent before placing these cookies.
Affiliate and measurement cookies
These cookies help record when a visitor clicks a retailer or marketplace link from Build My PC. They may be used to attribute visits, sales or other actions to Build My PC under an affiliate arrangement.
These cookies may be set by us, the affiliate network, or the retailer you visit.
Where these cookies are not strictly necessary, we will ask for your consent before placing them.
Third-party cookies
Some cookies or similar technologies are set by third parties whose tools or services appear on our website or are triggered when you interact with affiliate links, embedded content or measurement tools.
Depending on how the website is configured at the time of your visit, these third parties may include providers involved in authentication, analytics, advertising, affiliate tracking, marketplace attribution or retailer referral measurement.
Examples may include:
- Google or Firebase services used for authentication, hosting or analytics;
- Amazon or Amazon affiliate tracking tools;
- eBay or eBay partner tracking tools;
- affiliate networks or platforms used to manage referral attribution;
- retailers such as Scan or Overclockers where referral tracking is enabled.
The specific third-party cookies in use may change from time to time as our tools, partners and integrations change.
Consent and Control
Where cookies are not strictly necessary, we will seek your consent before placing them on your device.
You can:
- accept all cookies;
- reject non-essential cookies; or
- manage your preferences by category.
You can also change your preferences later through our cookie settings tool.
If you disable certain cookies, some parts of the website may not work as intended.
Browser Controls
Most web browsers allow you to control cookies through browser settings. You may be able to block or delete cookies through your browser. However, blocking all cookies may affect how the website functions.
Cookie Duration
Some cookies last only for the duration of your browsing session and are deleted when you close your browser. Others remain on your device for a longer period so that they can recognise your browser when you return.
The duration depends on the specific cookie and the provider that sets it.
More Information About Third Parties
Where you click through to a retailer, marketplace or affiliate partner, that third party may place its own cookies or use similar technologies under its own privacy and cookie policies.
We do not control those cookies once you leave buildmypc.uk.
You should review the privacy and cookie policies of any third-party website you visit.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, our services or our partners.
When we do, we will update the published version on buildmypc.uk.
Contact
If you have questions about our use of cookies or this Cookie Policy, please contact: